Studio utilization: what it means for a creative studio.

How to read it

Utilization compares time spent on client work with time available for it. A very low figure means the studio is under-booked and revenue is at risk. A very high figure means little room for revisions, sick days or a new opportunity, and quality tends to suffer. The healthy range depends on how much non-billable work the studio carries, such as sales, admin and internal projects.

Why forward-looking beats backward-looking

Reporting last month's utilization tells you what already happened. The useful number is next month's: booked and likely work against the people available. That is what decides whether to accept a project, hire help or pause outreach.

• Look at capacity several weeks ahead
• Include quoted work that is likely to close
• Leave headroom for revisions and the unexpected

The problem with sheets

Most studios track this in a spreadsheet that is accurate on the day it is made and stale by the following week. Every new booking, delay or cancellation changes the picture, and updating it competes with real work.

Where Viznerve fits

Studio Health shows capacity against what is booked, with a forward projection of revenue and load, computed from your connected Gmail, Google Calendar and Stripe so nobody maintains it by hand. See the use case know your studio capacity.